For Cohesity, the annual AWS re:Invent conference in Las Vegas is like the Super Bowl of events. With over 58,000 global attendees, sponsorship of this main event is a unique opportunity to connect with customers, partners and peers. And, we at Cohesity had a lot to celebrate: being named AWS’ Storage Partner of the Year, and just days away from closing a major acquisition of Vertias… as a dominant market leader, we couldn’t show up with the status quo.

Instead, we leveraged the moment as a way to show off a sneak peek at a new brand system specially curated for the NEW Cohesity. Leading with a proud theme of “Protecting the world’s data”, we painted Las Vegas brightly from OOH airport and billboards, mobile fleet wraps, prominent sponsorship booth and hosted events. A perfect end-cap to the event came from CEO Sanjay Poonen, when he let us know that he had never been prouder of the brand. [ chef’s kiss here ]

Out of Home Advertising
Harry Reid Digital Signage
Two 00:15 Second Billboards, Las Vegas Strip
Mobile Fleet Wraps: Teslas, Suburbans

Event Branding
Environmental Graphics, Structure
Promotion, Collateral

Very Proud to Credit the Following:
The Marketing Practice
3D Exhibits
Lisa Busby
Robyn Fong
Jackie Sandoval
Tonya Zenin

We built the Aruba Customer Experience Center (CEC) in Santa Clara to create highly customized experiences for our current and potential customers. It allows us to share our story, listen to our guests, highlight the right products, build relationships, all the while leaving a lasting impression.

Aruba’s Atmosphere Networking Conference: An opportunity to meet and rub shoulders with thousands of your peers to learn, collaborate and influence the direction of Aruba products. At Atmosphere you can directly interface with those that build the industry’s best enterprise-class technologies in wireless & wired infrastructure and software, security, location services, and analytics & assurance.

I’ve had the pleasure of concepting and designing the look & feel for Atmosphere since its inception in 2013. During the pandemic years disrupted by Covid-19, we, like many others, had to drop everything and quickly adapt to virtual event platforms.

Atmosphere is a massive annual spring endeavor that takes a lot of hands and many months of work to pull off. Every year brings design across multiple disciplines: branding, promotional advertisements, microsite design, digital event platform design, on-site environmental design, stage design, multimedia design and giveaway items.

This page highlights some of my favorite years/designs.

Parent Event Branding
Logo, Event Guidelines
Environmental Design
Website Design
Event Collateral & Promotion

Sub-Event Branding
HER Women in Tech
Orange Lab
Airheads Community Lounge

An American craft brewsman decides to brew in the South of France…. Salcetum Brewing Project is born.

Balek Lager Label

Amerloc IPA Label

Promotional Ads

This is a sampling of one of my favorite Aruba Networks campaigns. A true end-to-end and cross-functional in-house effort. Working with our content strategy lead and head writer, we gathered input from executives and product portfolio leads, analyzed our business needs and marketing strategy to create a message and personality that would speak to our audience. I built campaign branding guidelines, inclusive of voice, tone and graphics, built and distributed associated libraries and graphic files, held training sessions for internal and external creators and executed the campaign globally in multiple languages throughout the span of 12 months.

Campaign guidelines and toolkits

Advertisements: digital display ads, social media, print ads

Branded video

Environmental graphics

Demand generation: email, webinar, landing page graphics

Aruba’s first product line with its own unique branding. Aruba Instant On is a seamless, easy to use wireless solution for small to medium businesses.

Logo
Brand Guidelines
Website
Collateral
Packaging Design - in development
Channel Marketing Kits

This was a complete bus wrap for Happy Hollow Park & Zoo. It was great to have both sides of the bus to work with — conceptually it allowed me to showcase the two halves of the Park and the Zoo, which meet on the back.

I can't express how satisfying and joyful it has been to see this bus driving by in real life!

Graphic Design
Illustration Credit: Lisa Linstrum

Designing for internal-only Sales Kick Off events is pure joy for me. I love the cross-collaboration between internal groups as well as our trusted partners. My favorite designs have come from sports-themed events, which can be cliched if not handled with care. From virtual-only events to takeovers of the Cosmopolitan Hotel in Las Vegas, Nevada, this event is always pure joy for me, from initial concept and design, through agency training and execution.

Event Theming
Environmental Design
Website Design
Digital Platform Design
Event Collateral & Promotion
Promotional Video

Ironside
Shirt Design
Merch Design

Dearly Divided
Shirt Design
Insert design for 2014 self-titled album Dearly Divided 
Cover illustration by Matthew Hamlet

Fighting Jacks
Album artwork for 2017 album Decade
Download Card
Social Media

Opened to students in September 2005, the Kirsch Center at De Anza College is the lead demonstration building for energy innovation and sustainability in the California Community College system.

The publication Safe Passages for Coyote Valley is a culmination of years' worth of instructor/student research into the Coyote Valley region of Santa Clara County. The publication's impact was credited as successful; there are current measures underway to change highway infrastructure to protect native species and landscape in Coyote Valley.

Book Design and Layout
Environmental Design: Interior Content Application

Business Collateral
White Paper
Data Sheets
Corporate Overview
Solution Overview

Aruba Global Sales Summit
Logo
Event Branding
Environmental Design
Giveaways

EBook
IT’s Toughest Challenges

Simplicity Campaign
Banner Ads
Copywriting

Analyst Report Campaigns: Gartner, Forrester
Banner Ads
Social Cards
Email Headers

Digital Revolutionaries Book
Annual publication showcases global customer success stories. Highlights include use cases, challenges, technology solutions and influential vertical markets.

Threat Labs
Logo, Branding

Enterprise Mobility Roadshow
Promotional materials for mobility roadshows throughout Europe.
Banner Ads
Direct Mail
Social Cards

For five years running, the Hoot & Howl is one of the most unique and talked-about benefits in Silicon Valley. Proudly hosted by Happy Hollow Foundation, the Hoot & Howl brings together a community of donors, fans, and fangs for an entertaining evening to party with a purpose. 

Event Naming
Logo
Event Collateral & Promotion

Belize Raptor Research Institute (BRRI) is a non-profit organization that was created in response to the many threats and lack of information on Neotropical raptor species throughout Central America. 

Logo
Quarterly Newsletter
Web Advertising

Kristi Yamaguchi's Always Dream Foundation has partnered with Happy Hollow Foundation to host a fun-filled day that highlights the joy and importance of reading. 

Logo
Event and Promotional Collateral
Print and Web Advertising

"Eat Like a Lemur" is a cobranded campaign effort between Kaiser Permanente and Happy Hollow Foundation to promote healthy eating and lifestyle habits to families.

Campaign Identity
Refrigerator Wraps
Table Wraps
Interior Signage

Various Projects for Happy Hollow Park & Zoo:

1. An Evening with Jack Hanna: Promotional materials

2. Bee Inspired: Donor Thank You Reception

3. Admission Tickets

4. Mall Entrance Wrap

5. Membership Cards

6. Membership Collateral

7. Senior Safari Collateral

8. Giant Anteater Teaser Promo

9. Double-H Catering Brochure & Envelope