This is a sampling of one of my favorite Aruba Networks campaigns. A true end-to-end and cross-functional in-house effort. Working with our content strategy lead and head writer, we gathered input from executives and product portfolio leads, analyzed our business needs and marketing strategy to create a message and personality that would speak to our audience. I built campaign branding guidelines, inclusive of voice, tone and graphics, built and distributed associated libraries and graphic files, held training sessions for internal and external creators and executed the campaign globally in multiple languages throughout the span of 12 months.

Campaign guidelines and toolkits

Advertisements: digital display ads, social media, print ads

Branded video

Environmental graphics

Demand generation: email, webinar, landing page graphics