For Cohesity, the annual AWS re:Invent conference in Las Vegas is like the Super Bowl of events. With over 58,000 global attendees, sponsorship of this main event is a unique opportunity to connect with customers, partners and peers. And, we at Cohesity had a lot to celebrate: being named AWS’ Storage Partner of the Year, and just days away from closing a major acquisition of Vertias… as a dominant market leader, we couldn’t show up with the status quo.

Instead, we leveraged the moment as a way to show off a sneak peek at a new brand system specially curated for the NEW Cohesity. Leading with a proud theme of “Protecting the world’s data”, we painted Las Vegas brightly from OOH airport and billboards, mobile fleet wraps, prominent sponsorship booth and hosted events. A perfect end-cap to the event came from CEO Sanjay Poonen, when he let us know that he had never been prouder of the brand. [ chef’s kiss here ]

Out of Home Advertising
Harry Reid Digital Signage
Two 00:15 Second Billboards, Las Vegas Strip
Mobile Fleet Wraps: Teslas, Suburbans

Event Branding
Environmental Graphics, Structure
Promotion, Collateral

Very Proud to Credit the Following:
The Marketing Practice
3D Exhibits
Lisa Busby
Robyn Fong
Jackie Sandoval
Tonya Zenin